Long Beverage Selects Uptake to Optimize Fleet Operations
The company will use Uptake’s data science & machine learning to level-up its capabilities
CHICAGO—May 15th, 2025—Fleet predictive maintenance software leader, Uptake Technologies, and Long Beverage, the North Carolina beverage wholesaler, have partnered to optimize the safety and reliability of Long Beverage’s fleet. The Raleigh-based organization selected Uptake Fleet to pair with other forward-looking technology employed by Long Beverage; the use of which has become a calling card of the company’s growth and success, which stretches back to 1947.
” Uptake has transformed uncertainty into insight—keeping vehicles running, downtime minimal, and decisions proactive rather than reactive. The reduction in road calls have dropped drastically” – Zach Barnhardt, Fleet Manager of Long Beverage
During a two month pilot, Long Beverage conducted extensive tests of Uptake Fleet’s ability to improve vehicle reliability and help enable drivers, managers, and operations teams to increase vehicle utilization and uptime while lowering the risk of costly repairs and replacements. Uptake fits neatly into a technological ecosystem at Long Beverage that also includes Geotab and its Reseller Blue Arrow Telematics, whose partnerships with Uptake are what CEO Adam McElhinney believes will increasingly become the technological centerpiece of the on-highway fleet market.
“Long Beverage uses incredibly advanced technology within their facilities and onboard their 200 trucks; they set the bar high for Uptake to prove its value” noted McElhinney. “I was incredibly proud to have demonstrated our ability to proactively anticipate engine issues and other critical failures. We’re excited about the efficiencies we can help Long Beverage achieve.”
The Raleigh-based organization was introduced to Uptake by its telematics provider, BlueArrow Telematics. BlueArrow’s team suggested Uptake Fleet to pair with other forward-looking BlueArrow technology employed by Long Beverage; the use of which has become a calling card of the company’s growth and success, which stretches back to 1947.
ABOUT LONG BEVERAGE
Long Beverage is a wholesale beverage distributor based in Raleigh, North Carolina. They specialize in beer and non-alcoholic drinks, providing sales and distribution services across multiple counties in the state. They also utilize technology to optimize retail planning and space allocation. With a history spanning 73 years, Long Beverage focuses on growth, acquisitions, and community outreach.
ABOUT UPTAKE
Uptake Technologies Inc (Uptake) is a provider of predictive analytics software-as-a-service. The company offers products such as Uptake Fleet and Federal. Uptake also provides data integrity, predictive analytics, asset and subsystem level risk score, downtime and cost analysis, survival analysis, predicted failure and prognostic recommendations, work order analytics, sensor analytics, dashboard and advanced filtering capability, anomaly detection and failure prediction. The company has collaborated with AWS, Geotab, Platform Science, and Samsara among others. Uptake is headquartered in Chicago, IL. For more information, please visit www.uptake.com.
ABOUT BlueArrow
BlueArrow Telematics (BlueArrow) has been providing fleet management technologies since 1991. The company offers products such as Geotab, Uptake Fleet and Federal and over 50 additional telematics technologies. BlueArrow prides itself on exceptional customer support and consultation and is proud to have several customers that have won international recognition as Best Managed Fleet. For more information, please visit https://bluearrowtelematics.com/.
CONTACT
Aaron Howell, Sales Director
aaron.howell@uptake.com
